Differentiating needs: Customer demand for online training
Authors:
Kristine Peters, Carolyn Lloyd
Publication date:
28 November 2003
Publication type:
Research report
Theme:
Teaching and learning > Teaching and learning delivery > Flexible and online delivery
ISBN:
1 920895 22 1 print; 1 920895 23 X web
This study investigates which market groups are most likely to take up and use online vocational education and training (VET) delivery, and identifies key factors that influence demand from these groups. Students undertaking training to change their careers or improve their skills, and self-employed people are the most likely to favour online delivery. Potential employer markets include group training companies and large organisations. Current user groups report they seek training that is short, simple, available in easy-to-manage chunks, and immediately accessible. Other suggestions to change online training product and pricing to tap into the mass market are also included.
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