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How people choose vocational education and training programs: Social, educational and personal influences on aspiration

By Graham Maxwell, Maureen Cooper, Neville Biggs

The report reviews social, educational, employment aspiration and personal factors that affect the reasons for undertaking particular VET programs. The research concludes that a variety of factors are at play in what is seen as a very personal decision. Work experience, employment, parental influence, school subjects, friends and advertising are all factors, though none predominates, while present employers play only a very minor role. Choice of institution is based on offerings, convenience, affordability, quality and ambience, while passage to higher education is becoming increasingly important.