The report reviews social, educational, employment aspiration and personal factors that affect the reasons for undertaking particular VET programs. The research concludes that a variety of factors are at play in what is seen as a very personal decision. Work experience, employment, parental influence, school subjects, friends and advertising are all factors, though none predominates, while present employers play only a very minor role. Choice of institution is based on offerings, convenience, affordability, quality and ambience, while passage to higher education is becoming increasingly important.