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National Evaluation of Adult Learners' Week 2001 and 2002

By ACNielsen

Each year in September Adult Learners' Week takes place and during this time there is a major promotion of the benefits of adult learning. This report evaluates the impact that the Adult Learners' Week campaign has had over the last two years in Australia. The report includes a discussion of the Australian communities' attitudes to learning and how different segments of the community respond to the campaign. The research was based on a national telephone survey before and after each campaign as well as focus groups.